The sports hall market in France

Future prospects for franchise of the sports room: evaluation of the evolution of the sector

Introduction

The sports room industry is changing, marked by a series of transformations that redefine the way consumers are engaged in their fitness trip. In 2023, the global market of the sports hall was estimated at $ 96 billion and the forecasts indicate that it could reach $ 142 billion by 2028, according to a Mordor Intelligence study.

This article offers a deep analysis of the key trends and future prospects for sports halls, based on encrypted data and market studies.

Emerging trends

1. Customization of the customer’s experience

Personalization has become an imperative in the fitness sector. Consumers, in particular millennials and Z generation, are looking for experiences that meet their individual needs.

A McKinsey study reveals that 71 % of consumers expect a personalized experience. This may involve measurement programs made to measure, adequate nutritional recommendations and even online coaching sessions.

Franchising that invest in advanced technologies, such as mobile applications and relationship management systems with customers (CRM), can offer an enriched customer experience. For example, platforms such as MyFitnessPal allow users to follow their diet and physical activity, while online booking systems facilitate training sessions.

As a result, the loyalty of members should increase, because customers feel more connected to their gym.

2. The boom in low -content sports halls

The rise of low -corpulent sports room chains radically transformed the fitness landscape. Companies such as Planet Fitness and Anytime Fitness have captured the attention of an increasingly worried audience for its budget.

According to Ibisworld, the low sports market has shown annual growth of 7.8 % in the last five years. These franchises attract customers by offering abundards at affordable prices, often without long -term commitment.

This trend is particularly marked in urban areas, where the cost of living is high. The low corpulent sports rooms offer basic but effective installations, allowing a wider range of people to undertake a fitness routine.

In addition, they often incorporate loyalty and incentives programs to encourage members to remain active and committed.

3. Technological integration

Technological innovation is a key engine in the evolution of sports rooms. In 2023, about 30 % of sports rooms joined the connected fitness devices, according to the report of a statistical. These technologies allow members to follow their progress in real time, set goals and share their results with others.

The connected equipment, such as rotating and racing rugs, offer an engaging experience. In addition, the emergence of augmented reality and virtual reality could revolutionize formation, making sessions more engaging and interactive.

For example, augmented reality applications can transform a simple formation into a fun experience, adding an element of gamification that attracts the younger generations.

4. Mental health and wellness

The growing awareness of mental health and the challenges of physical well -being also models the future of hall franchises. A survey conducted by the American Psychological Association reveals that 79 % of adults believe that mental well -being is as important as physical health.

In response, more and more sports halls are starting to integrate mental wellness programs, including yoga seminars, meditation and stress management.

These initiatives respond to the growing demand for holistic solutions that take into account both the body and the mind. The franchises that manage to create an environment in favor of mental health, offering relaxation and group activities spaces, will be in a better position to preserve their members.

The challenges to be faced

1. Increase in competition

With the boom in online fitness platforms and fitness applications, traditional sports halls are facing more and more fierce competition. According to a study by Deloitte, 20 % of consumers said they preferred to train at home rather than in the gym.

This trend was exacerbated by Covvi-19 pandemics, which led many users to adopt domestic training solutions. Franchising must therefore innovate and diversify their offers to attract and retain their members.